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Strategic Communications isn’t just about talking, it’s about SEEing, too.

It used to be that an organization would develop a message and simply tell the audience what that message was. And that was it.

Not anymore. With the rise of social media the old days and old ways of marketing are gone. Today, you can’t just talk to an audience, you need to SEE them, too.

At PR Right Now, we use the acronym SEE to mean:

STRATEGIZE: Do you know who you want to talk to, and why? Do your research to make sure your message matches your goals and your audience’s interests. That means knowing not just who you want to talk to and what they want to hear, but how to reach them, whether through traditional means, social media, emerging interactive tools or something totally new.

ENGAGE: Once you know who you’re talking with, and why, you can begin to engage your audience and educate yourself and your customers. Listen more than you talk, and make sure that everyone in the company understands your core message to stay on point.

EVALUATE: Is your communications program doing what you hoped it would? Always take time to evaluate the effectiveness of your communications messages and tools, and adjust them as needed.

At PR Right Now, we believe that doing is one thing, being effective is another. We want our work to be effective for our clients. That’s why we ask so many questions at the start. We like to get it right the first try so we don’t waste your time with endless revisions. We like our work to be done right, right now. Try us and see!